AVATTI
Fit Out construction
AVATTI is a national construction company which specializes in fit out construction projects for large companies. As the brand grew over the years, it became obvious it needed a new look to keep up with the competition and stay relevant.
After understanding their needs, we created a consistent visual identity that expands efficiently over a multitude of collaterals, making the brand easily communicate with their audience and deliver a simple message: we are here to stay and continue to grow.
The need came when they realized the old logo had legibility problems and it was very difficult to use in different collaterals, both online and offline.
The task was to redesign the logo to be able to expand on all kinds of materials, while keeping the triangle concept. Starting from an existing typeface, each letter was slightly modified in order to achieve a sharp look and unify with the symbol.
Besides the need for a powerful and clear identity system for outdoor advertising, the brand was in need for a full set of stationery but also a clear grid to make each individual element become part of a whole system.
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